Brand evaluation of Tata motors.

Company Background: Profile. Tata Motors is Indias fore virtually, and only in full integrated, simple machinemobile manufacturer. Established in 1945 as the Tata Engineering and locomotive engine Company to manufacture locomotives and new(prenominal) plan products, the high society is today among the worlds kick the bucket 10 producers of moneymaking(prenominal) vehicles. Tata Motors, previously know as Tata Engineering, is one of the biggest and most with child(p) companies in the Tata Group, with an annual childs play everyplace of US$ 1.8 gazillion in 2001-02. Area of Business Tata Motors product pluck covers rider elevator simple machines, multi-utility vehicles and light, fair and levelheaded mercantile vehicles for goods and passenger transport. Seven out of 10 medium and heavy technical vehicles in India bear the sure Tata mark. The Indica V2 -- Indias first indigenously knowing and manufactured passenger car -- has been a phenomenal success, stand testimony to the companys research and engineering expertise. Tata Motors fol minored this up with the soak up in 2002 of the Indigo, a sedan. The company enjoys a significant labor in in trade markets such as Europe, Australia, southwesterly easternmost Asia, the Middle eastward and Africa. Tata Motors vehicles currently sell in over 70 countries. The passenger Car constancy: The globular car industry is estimated to be valued at near 38mn cars and US$700bn in value. The super penetrated markets of US, Europe and Japan bind witnessed a slowdown in demand growth during the run tether years repayable to economic slowdown.

Most auto big league globally have therefore quite a little their sight on the low penetrated markets in developing economies. Global insight statistics Country         Cars per thousand population USA         800 Japan         700 Bangladesh         14 Sri Lanka         12 India         7 As its free from the preceding(prenominal) pie chart, Tata Indica (shown as Telco) in the guess has a cover of 11.5%. The Indian Passenger Car Industry in the financial social class 2002-03: As... If you want to get a full essay, rescript it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper