Befr Case

The main problem that Nundies has been facing is that the interject repurchase rate by companies has non met Nundies expectations. About 6% of descents placed supernumerary units beyond the initial purchase. Additionally, online purchases are non used frequently. A nonher problem is that store personnel that sell Nundies, have not been suggesting or talking just about Nundies to customers. Furthermore, the displays for Nundies front to merge in with the opposite switch in the store, which has a big restore on sales.If the stores are not right displaying the merchandise and the sales associates do not promote Nundies this will lead to a decrease in sales and carry on the company from reordering Nundies, which affects Nundies overall sales and profits. II. SITUATION ANALYSIS Nundies is a single-use, fluid panty that sticks to the inseam of womens leggings, athletic wear, shorts, and jeans. This ingathering helps women maintain a degree of bulwark when they decide not to wear underwear. The admission of the new product Nundies by modernistic Materials Inc. s a transition from a foam fabricator manufacturing business to a proprietary medical and consumer products. Nundies is a admittedly departure from the ordinary product offered by Advanced Materials, Inc. AMI manufacturing estimated that the labor and material be to produce a single lining would only be $. 60. Three colour in/package options would be produced including, black, buff and assorted. The liners would be packaged in a dark-skinned 5-count plastic pillow package, which would cost about $. 45 per unite to produce. The wholesale value to retail store would be $7. 0 for each 5-count package. Moreover, manufacturers promoter would be paid 12 per centum commission on the wholesale hurt for each 5-count package sold. This agent is answerable to establish the distri plainlyion coverage among womens boutique store and specialty shops for Nundies. base on Nundies marketing inqui ry, womens boutique and specialty shops account for the largest percentage of womens underwear sales (30. 9%), followed by department stores (30. 7%), mass merchandise and warehouse club stores (29. 1%), and other retail outlets such as net retailers (9. %). According to a nationwide research conducted by Nundies among 1,042 women between the ages of 18-49 revealed that ? 84% of women would be interested in a product that would eliminate panty lines ? 81% of women express yes to the questions would u be interested in a product that provides hygiene and comfort, only when is not underwear ? 22% of women had assay no undies as a issue for no visible panty lines. ? When women were asked if they would be interested in a garment-safe disposable, but no panty lines 36% verbalise yes, 49% said maybe.