Management Techniques Used in Mcdonalds Stores

Management Techniques utilize in McDonalds picture 17/12/2010 Contents Pg 1 Title page Pg 2 Contents Pg 3 Executive Summary Pg 4 1. 0 toll of address 2. 0 Procedure 2. 1 Primary Research 2. 2 Secondary Research 3. 0 Findings 3. 1 Principles of scientific attention Pg 5 3. 2 Principles of Taylorisms 3. 3 McDonaldization 3. 4 Individual Investigation Pg 6 3. 5 motivation 4. 0 Conclusion Pg 7 5. 0 Recommendations 6. 0 Reference List 7. 0 Bibliography Executive Summary This tell was produced to look at the management and motivation methods hat atomic number 18 used in McDonalds speedy food eating houses, and was requested by the Senior Executive of McDonalds. The main findings were that on that point ar influences of the theories of F. W. Taylor and George Ritzer and was concluded that upon observation of the activities in McDonalds, in that respect be evident uses of scientific management used in McDonalds restaurants, and that this does have a knock-on effect on the motivation of module there. The recommendations of this report atomic number 18 that the managers require to engage the faculty and try to revamp the processes that they have in place, and maintain them a much direct motivation as to the rewards that they receive. 1. 0 toll of Reference This report is has been requested by the Senior Executive of McDonalds in September 2010, in response to a claim made by Wilson (2010). Wilson suggests that there atomic number 18 close links between the scientific management commandments and the strict routines and procedures found in McDonalds debased food restaurants. This report will look into scientific management principles and to see if they do genuinely have an effect on the management principles that are used McDonalds fast food restaurants and will briefly look at the motivation methods of McDonalds employees, and will include observations of these methods.The basic problems found in the observation of staff, was that the ob servation was limited, and only observed the activities of the front-line employees, armed receipts the guest, and was not able to extend this to the jump of the process to where the food is made on the premises. This report has been compiled by an main(a) researcher, who will consider through and through observation and research whether Wilsons insinuation does support the daily routines a customer would find when visiting such(prenominal) fast-food restaurants. 2. Procedure The following procedures were infrataken in order to analyse the case postulate organisation. 2. 1 Primary Research The primary research undertaken was to observe the staff of various McDonalds restaurants, these were observed from September 2010 to December 2010 to try and obtain a more varied view of the procedures staff at McDonalds use. This is found under section 3. 4 Individual Investigation. 2. 2 Secondary Research The supplemental research undertaken was through websites, books and online articles.This research was used for the use of theorists used in the Findings section of the report. 3. 0 Findings 3. 1 Scientific management is a theory that was initi exclusivelyy developed by Fredrick Winslow Taylor and this theory was published in 1911. In his publication, The Principles of Scientific Management, Taylor addresses the importance of the big question of increasing our bailiwick efficiency (Taylor, 1911). His theory sets out to Prove that the lift out management is a true science, resting upon clearly defined laws, feels and principles as a foundation (Taylor, 1911).Taylor believed that workmen would do as little work as possible, and would produce one-third to half of their ability, and believed that this was universal, yet he wanted to counter this and increase the productivity of workers. Taylor suggests through his own research that many assembly lines, including skilled professions git be low-spirited down into belittleder tasks, meaning the less c harter for skilled craftsmen to hit jobs, and make their own decisions. He conducted this research in the steel manufacturing with Time Studies he observed workers sequence of motions to govern the best way for jobs to be performed.The drawbacks of this method, although it does increase productivity, are that it de-humanises the job place, and doesnt allow for any thought of the worker to be involved. 3. 2 The quadruple main principles of Taylor, also known as Taylorisms, are 1. Replace rule of thumb work methods with methods based on a scientific ascertain of the tasks. 2. To scientifically select, train and develop each worker rather than departure the workers to train themselves. 3. To co-operate with workers to ensure that the scientific developed methods are being followed. . To fraction work nearly equally between management and workers, so managers throw the scientific management principles to planning and the work, and the worker to essentially perform the tasks. ( www. netmba. com) These principles were take mainly in factories and industrial settings, including Henry Fords cable car production factories. 3. 3 McDonaldization is a term that was created by George Ritzer based on the findings of Max Webers theories of bureaucracy, in his publication The McDonaldization of Society (1995).George Ritzer explains that the fast food restaurant is an extreme example of rationalization process, where the main contract is that of efficiency and predictability. Ritzers four main principles of McDonaldization are 1. Efficiency The express method of completing a task. 2. Calculability In terms of McDonalds customers, this gist to serve the customers a large amount of food in a brusk period of time, in terms of McDonalds staff, it is the quantity of work they do and not the quality in that they do it. 3.Predictability Meaning whatever McDonalds restaurant a customer will go to, they would know what to expect, this applies to the product and the s erve well that they receive. 4. Control This is the control over the employees, everything is standardized and wherever possible, human fundamental interaction is replaced by technology. 3. 4 Individual Investigation- On conducting an investigation into what a customer would experience upon visiting McDonalds restaurants, it was found that the experience does support the views of Ritzer, and Taylors scientific management principles can be applied.On being served, a customer is asked the same routine question, and the customers answer will be, once more, another script-written question, i. e. What imbibe would you like with that, would you like to have a large meal? The employee that is serving will whence either collect the order that the customer has placed, or there will be another member of staff there to carry out that particular task, so that the person stationed at the coin bank can go on to serve the next customer, whichever may be more efficient, with tasks being broken down.This experience alone can handle three of the four principles used by Ritzer, quite clearly efficiency, fastest method of completing the task, calculability, serving customers with large amounts of food in a short time and also the quantity of work that they do. The third principle of Ritzer is supported by visiting a few various McDonalds restaurants, the customer will know what to expect, as stated earlier with the script-written questions upon ordering food, to shrewd the McDonalds menu and what you will get.The fourth principle of Ritzers, control, from going to McDonalds has been sensed from this observation that the managers will control the staff, ensuring that tasks are carried out correctly, as when law-abiding the activity behind the counter, there is always a manager present, continuously going back and fourth between points, and checking over employees shoulders. 3. 5 Motivation To look at the benefits that may motivate a McDonalds employee, it has been resea rched on what promote the vacancies that are available in McDonalds. From accessing the McDonalds website www. mcdonalds. co. k, the company advertises that the vacancies are not just short-term jobs, but the opportunity broadens great cookery and breeding schemes from apprenticeships to foundation degrees, yet, they do not move away from the actual realization of the job. A very brief breakdown of a crew-members role is stated as, customer service expected to provide customers with a riotous and accurate service. The website also promotes the rewards and benefits of being a McDonalds employee, these are 28 days paid holidays, free private healthcare (after three years service), stakeholder indemnity scheme, an employee is able to exchange ? 10 directly from their pay to childcare vouchers, redemptive on National Insurance and Tax, and also appealing to possibly undivided parents, and also discount cards for large retailers, including HMV and Marks & Spensers. However, a lthough all these rewards and benefits may seem appealing, there is also a short moving-picture show clip on the website, titled Think Again. This is a short video, where a McDonalds employee has approached pot off the street to ask their views on community who work in McDonalds.Some answers given are that McDonalds employees are uneducated, tribe filling in between real jobs and that a job at McDonalds is a last resort, however, the employee who was conducting the short interviews was a university student, currently studying law, when this was told to the people who she was talking with, mostly all of them looked surprised, and afraid that they had offended her, but it encourage backed her point, of think again, not all McDonalds staff are what they appear to be, and the majority of them are studying in university for degrees.This video is a realistic view of what McDonalds staff are considered to be, and McDonalds have seek to turn this in their favour, yet, it will be off-p utting for some to adjudge for these jobs, and from visiting McDonalds restaurants, the staff do not seem completely enthusiastic and motivated, and seem to find it a struggle to offer service with a smile. 4. 0 Conclusion In conclusion, Wilsons mite is a true statement of the management techniques and working procedures that are used in McDonalds.From researching the scientific management principles, and observing the activity in McDonalds, it can be seen that these principles do apply the tasks are broken down into small tasks, to enable efficiency. All staff are trained on the job role that they are doing, and are trained to the method that fits best with the body structure of the restaurant and environment that they will be working in, and managers are ever overseeing what the employees are doing.The findings have also shown that Ritzers views of McDonaldization are again, quite true, and again from observation of staff working at McDonalds, have fitted with the principles t hat Ritzer claim McDonalds function on. 5. 0 Recommendations The recommendations that are found from the findings of this report are that there needs to be a more direct motivation for the staff at McDonalds. As said under the findings, the staff seem to overlook an enthusiasm for the job that they are doing, even though the training and development opportunities and the rewards available are quite impressive.However, this lack of awareness may be to the mundane and repetitive processes that the organisation have in place, and if so, McDonalds managers need to look at this again. The processes that are in place do offer efficiency, which is essential for a fast-food restaurant, but they need to get their staff more engaged and offer more variety in the way that these processes are carried out, and while doing this, possibly include the staff that are carrying out these processes to grapple their input into what they feel can be done etter, this will then have a boost factor to the way that they feel they are valued in the organisation. 6. 0 Reference list * importance of the larger question of increasing our national efficiency (Taylor, 1911, Introduction, The Principles of Scientific Management)* * Prove that the best management is a true science, resting upon clearly defined laws, rules and principles as a foundation (Taylor, 1911, The Principles of Scientific Management, Pge 3)* *both accessed from forgottenbooks. org 7. 0 Bibliography * www. mcdonalds. co. uk (9/12/2010) * www. netmba. com (8-11/12/2010)