Starbucks marketing report Essay Example | Topics and Well Written Essays - 1500 words

Starbucks grocery storeing spread over - Essay Example impressive communication with employees, customers and vendors is increasing the brand reputation of Starbucks in orbiculate market (Pride & Ferrell, 2011). The placement follows environmental rules and regulations of several countries in order to avoid legal challenges. Legal Employment rules and regulations dissent from country to country. Restriction on maximum working hours and minimum wage rate need to be considered by the face in several countries to continue its business operations (Allen, 2012). Lastly, strabucks need to follow health and safety standards to maintain effective work environment. Starbucks SWOT Analysis SWOT analysis of Starbucks will service of process to determine Starbucks internal strengths, weaknesses and external opportunities and threats. Strengths Stable earnings and revenue of Starbucks is major strength of the fundamental law. The organization is ahead of its several potential competitors in terms of financial profitability and strengths. It is the most leading and recognisable brand within global coffeehouse industry. Effective leadership system and innovative vision of Strabucks are one of the important assets of organization. Loyal customer base across the globe is the major competitive advantage. Effective location of retail stores establish on market requisite is the most successful business outline of Starbucks. Effective brand extension dodging and high quality of products have increased customer preference. Weaknesses belligerent business expansion schema can lead to cannibalization. It can dilute the Starbucks experience. People are arduous to consume healthy products. It has found out that several products of Starbucks contain high level of fat and...Moreover, the organization can implement Porters generic strategy to become the leading player based on several parameters, such as cost, focus and differentiation strategy. Positioning is another impor tant strategy that can help merchandise team of an organization to position their products and services according to the market demand and customer preferences. Justification of Strategy AdoptionStarbucks need to focus on marketing mix strategy and Porters generic strategy to improve their business performance and reduce competitive threats. It is real that the organization implemented niche marketing strategy (Mangold, 2010). Recent economic slowdown forced global customers to purchase less and save more. Therefore, it is important for the organization to revise the pricing of products through effective marketing mix strategy. On the other hand, implementation of Porters cost leadership generic strategy will help the organization to control operation cost. They need to introduce new products for the people of affection class income level. Moreover, they need to implement competitive pricing strategy for the products. This strategy will help the organization to introduce competiti ve priced products.