One article analyses and make the Recommend marketing strategies to

One analyses and make the Recommend marketing strategies to the relevant cloths industry on your analysis of the chosen phenomenon - Article Example nds’ End were rated the best by the respondents primarily because these online retailers provided precise descriptions of the apparel and correct sizing information. Equally important in the superior ranking of these clothiers was the fact that they had an easy to browse, informative website. Majority of the respondents also felt that they got true value for money spent on online clothes-shopping. The survey also revealed the flip side of online clothes-shopping. There were major issues with size accuracy of the clothes, which impeded customers intending to buy clothes online. Returning clothes and costs associated thereon was considered a huge disadvantage by many respondents. 72 percent of the respondents complained about the lack of transparency in divulging shipping costs by online retailers. There were certain instances of billing mistakes and wrongly filled orders. In addition to these problems, consumers refrain from online shopping because of privacy concerns and issues regarding security of financial transactions. Some customers find online shopping very confusing (Colberg 2002). The analysis of the survey reveals that customers are not satisfied, among other things, with the process of exchange of goods purchased online. The online clothing retailers should make the process of returns trouble-free for the consumers. A straightforward and transparent policy regarding this aspect will provide a huge boost to their sales (Rosencrance 2000). Many consumers would be tempted by a generous returns policy that promises to exchange the item or simply return the item and take the refund of its purchase price. The retailers can provide the consumers prepaid U.S. Postal Service labels which are valid for a certain period of time. The customers can use these labels for returning the apparel with which they are not satisfied. This will make the process of returns simple and inexpensive for the unsatisfied customer. With an easy returns policy in place, customers