Principles of advertising Essay Example | Topics and Well Written Essays - 250 words

Principles of advertising - Essay Example However, the vast variety of brands and products may also be the companys biggest weakness as it makes it almost a certainty that some items will not become popular. It also makes it difficult to give all of their products enough attention when it comes to staying up-to-date with market changes. Regardless, PepsiCo has the opportunity to increase sales at almost any time simply by exploiting their strongest markets through raised prices and the introduction of new, well-researched, and desirable products. The biggest threat to the continued growth of PepsiCo is the Coca-Cola Company, whose focus on beverages has kept it on top of the market. PepsiCo is a strong company with a lot of power and much to offer the public. Moving forward, they will likely be focused on overtaking Coke. The only way to accomplish this may be to become less diverse, so that more time and resources can be given to their top